- Branding
- Product Design
- Print Design
A Facelift
Same name, new game.
Our goal was to rebrand the current concept by developing a contemporary branding system that kept the previous __ Our target was to keep a contemporary brand that could be marketed to teenage through young adult creative culture while maintaining the current vibe.
Brand Colors
To maintain the current logo scheme of red and black, a contemporary approach was transitioned into the color system to allow it to have a congruent feel between the secondary colors.
Each of the secondary colors were seleced to work together in a system for seasonal branding, in a “mix-and-match” manner. As such, MOJO has the opportunity of utilising up to 16 unique color combinations within the each season, with the exclusion of their primary colors
Colors & Material
Mojo Red
Mojo Graphite
Application & Iconography
Packaging
To help tell their story and create an exclusive experience with the consumer, a custom to-go box in the form of a book was produced with foodsafe paper and ink that possesses their origin story.
As a way to create and sustain community development, MOJO’s menu unfolds to reveal a sample CD of local and rising musicians. Changing every season, you’ll want to collect one in every color run, and for that matter grab one for a friend!
